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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 16/03/2022 09:39:07 • 261 Views
PENGARUH BRAND IMAGE, VISUAL MERCHANDISING, SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA PRODUK STRADIVARIUSCreated by :
DHEANTY INDRIANI PUTRI ( 20160101120 )
| Subject: | CITRA MEREK
PENATAAN PRODUK VISUAL
GAYA HIDUP BELANJA
PEMBELIAN IMPLUSIF
STRADIVARIUS | | Alt. Subject : | BRAND IMAGE
VISUAL MERCHANDISING
SHOPPING LIFESTYLE
IMPULSE BUYING
STRADIVARIUS | | Keyword: | Brand Image
Visual Merchadising
Shopping Lifestyle
Impulse Buying |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image, Visual Merchandising, Shopping Lifestyle terhadap Impulse Buying pada produk Stradivarius. Data sampel yang digunakan dalam penelitian ini berjumlah 170 responden yang diperoleh pengambilannya melalui teknik purposive sampling yaitu pengguna produk Stradivarius dengan karakteristik membeli produk stradivarius menggunakan uang sendiri, memiliki frekuensi pembelian minimal 2x dalam 6 bulan terakhir, dan Sudah Berpenghasilan. kuesioner yang diberikan menggunakan skala likert 1 sampai 4 untuk menghindari bias dari responden. Metode analisis yang digunakan dalam penelitian ini menggunakan metode analisis regresi berganda dengan software pengolah data.
Hasil penelitian ini menunjukan bahwa brand image, visual merchandising, dan shopping lifestyle berpengaruh secara positif dan signifikan terhadap Impulse Buying.
| Contributor | : |
- Dr. Rina Anindita, S.E., MM
| | Date Create | : | 16/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101120 | | Collection ID | : | 20160101120 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-image-visual-merchandising-shopping-lifestyle-terhadap-impulse-buying-pada-produk-stradivarius-24019.html
[ Free Download - Free for All ]
 UEU-Undergraduate-24019-COVER.Image.Marked.pdf - 419 KB- UEU-Undergraduate-24019-HALAMAN PERSETUJUAN.Image.Marked.pdf - 316 KB
- UEU-Undergraduate-24019-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 272 KB
- UEU-Undergraduate-24019-HALAMAN PENGESAHAN.Image.Marked.pdf - 265 KB
- UEU-Undergraduate-24019-KATA PENGANTAR.Image.Marked.pdf - 370 KB
- UEU-Undergraduate-24019-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 256 KB
- UEU-Undergraduate-24019-ABSTRAK.Image.Marked.pdf - 188 KB
- UEU-Undergraduate-24019-DAFTAR ISI.Image.Marked.pdf - 514 KB
- UEU-Undergraduate-24019-DAFTAR PUSTAKA.Image.Marked.pdf - 394 KB
- UEU-Undergraduate-24019-BAB1.Image.Marked.pdf - 286 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-24019-BAB2.Image.Marked.pdf - 565 KB
2. UEU-Undergraduate-24019-BAB3.Image.Marked.pdf - 406 KB
3. UEU-Undergraduate-24019-BAB4.Image.Marked.pdf - 938 KB
4. UEU-Undergraduate-24019-BAB5.Image.Marked.pdf - 190 KB
5. UEU-Undergraduate-24019-BAB6.Image.Marked.pdf - 187 KB
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